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FAST TRACKING RADICAL TRANSFORMATION
WITHIN THE MUSIC INDUSTRY


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BACKGROUND

“At the dawn of our young South African democracy in 1994, after realising that the music industry like so many other local industries is infused with the legacy of apartheid’s political economy. The music industry’s sector suffered additional setbacks because indigenous culture and industry was actively supressed and distorted by the apartheid regime” (MITT report 2005)


OUR VISION

IMPRA’s vision is to become the leading performance rights association of Proudly South African independent music producers and performers to fast track our local music industries transformation agenda, to lay solid foundation for the ownership of music production, to ease entry into the industry by locals and to increase the local music market share to be the dominant feature in the industry.


OUR MISSION

IMPRA’s mission is to champion and lead the transformation of the Collecting Societies sector in order to fast track economic empowerment opportunities for our local music producers and performers in all provinces of South Africa by 2020. We would assist in developing our local music content. Our main mission is to undertake skills development programs to promote and develop our local music industry, create opportunities for our local artist to showcase their talents on a world stage.



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